ROK TV Rolls into India via BSNL
ROK Delivers Streamed 2.5G Mobile TV Service to BSNL
London 30thOctober 2007:
ROK Entertainment Group, the UK-based specialist mobile applications developer, has launched its first streamed mobile TV deployment in India through local operator BSNL.
Offering an initial portfolio of 6 channels to include English Music Channel (EMN), Hindi music channel (Geet), an entertainment channel (Bindaas), a Bollywood channel (Zoom), a live Hindi news channel plus a Regional Offering for each Zone from ETV networks, for a monthly fee of INR 150 (approximately £1.90), the BSNL Mobile TV service is called “Tiny TV”.
“We’re delighted to be working with BSNL on the delivery of mass-market mobile TV in India” said Laurence Alexander, CEO of ROK “as we all recognise India to be such a massive, dynamic and fast-growing mobile market.”
ROK TV technologies allow video to stream to mobiles at up to 14 frames per second over 2.5G via GPRS and up to 24 frames per second over 3G and Wi-Fi.
“BSNL, with more than 28 million subscribers in India, represents a major step forward in our global deployment of streamed mobile TV ” added Alexander.
ROK is in the midst of deploying 30 white-label versions of its streamed mobile TV service worldwide.