MTS INTRODUCES MTALK, THE BEST ‘TOTAL-VALUE’ SERVICE

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MTS INTRODUCES MTALK, THE BEST ‘TOTAL-VALUE’ SERVICE

· No more Processing Fee for a lifetime!

– India can save over Rs.3500 crores if all mobile operators waive off processing fee!

· Get full talk time for a lifetime, even on a recharge of Rs.10/-

· 1-second billing

– Gives 25% more talk time than per minute pulse charge

· Simple Re.1 a day Msaver’s

– Customers can get 50% savings on local calls, 50% savings on STD calls, 100 SMSes every day

New Delhi, September 7, 2009: In a move that will delight its customers, and revolutionize the Indian telecom market, Sistema Shyam TeleServices Limited (SSTL) today announced its MTalk plan that offers local calls atjust 1 paisa per second, with 1-second billing, plus full talk-time for lifetime! STD calls are charged at 2 paisa per second. At nominal Msaver rentals of just Rs.1 per day each, customers can also choose to get 50% off on local calls, 50% off on STD calls, and 100 SMSes every day. MTS have coined this simple concept “The Power of 1”.

Says Mr. Vsevolod Rozanov, president and CEO of Sistema Shyam TeleServices Limited, “MTS is committed to setting new benchmarks for Indian telecom industry in terms of quality and pricing. While aggressively expanding in various telecom circles all over India, we have also been providing excellent quality network and services to our customers at unbeatable prices, which has helped us garner a base of over 1.7 million happy subscribers in such a short time. MTS also boasts of a robust high capacity and uncongested network based on superior CDMA technology.”

“Our MTalk plan provides the simplest and best total-value service available in the market today that offers great value in call charges, talk time and discount vouchers. MTalk is an honest and true-value plan with all tariff vouchers at one price point, so that there is no ambiguity for the customers. To be convinced of its advantages, customers only need to ask themselves this one question – Does any other mobile service offer them all of these in the same package – one-second charging, full talk time on every top-up for a lifetime, and fabulous Re.1 per day Msavers for half price calling”, he adds.

Highlighting the key turnaround this MTalk plan brings for the Indian telecom industry, Mr. Rozanov said, “There are over 400 million prepaid subscribers in India. Assuming that each prepaid subscriber recharges 4 times in a month, and pays a processing fee of Rs.2/- on each recharge, it implies an additional national cost of Rs.320 crores per month. If all operators follow MTS India’s model of waiving off their processing fee and providing full talk time for a lifetime, Indian consumers can save over Rs.3500 crores every year.”

New customers can opt for MTalk plan by buying a SIM for Rs.49/- which includes a talk time of Rs.10/-. Existing MTS customers can also migrate to the MTalk plan without any additional charges. The plan will be available across India in all telecom circles where MTS is present, including Rajasthan, Tamil Nadu, Kerala, Kolkata, Rest of West Bengal and Bihar.

25% EXTRA TALK TIME due to 1-second charging

All calls to anywhere in the world will be charged by the second on MTS, adding another 25% to the value of your recharge compared to per minute charging.

Additional 28% EXTRA TALK TIME due to no processing fees

For subscribers who recharge for Rs.10/- and Rs.20/- with talk-time, which constitute about 70% of all recharges across India, MTalk plan will provide 28% extra talk-time for Rs.10/- recharge, and 12% more talk-time for Rs.20/ recharge.

The Msavers

Description	MTalk Base Prices	1 minute call cost (Paisa)	1 minute call cost With Msaver’s (Paisa)	Msaver Name
STD Calls	2p/sec	120	60	Msaver STD
Offnet Local	1p/sec	60	30	Msaver Local
On Net Local	1p/2sec	30
On Net Local – Weekend	1p/2sec	30	15	Msaver Weekend
On Net Local – Night	1p/2sec	30	15	Msaver Night Time

About Sistema Shyam TeleServices

Sistema Shyam TeleServices (SSTL) is a joint venture company between Sistema {LSE: SSA} of Russia and Shyam Group of India. Sistema is the majority share holder in this joint venture with a 73.71% equity stake, along with the Shyam Group, holding a 23.79% stake and the rest 2.5% being public partake. SSTL has spectrum to provide mobile telephony services in all the 22 circles across the country. In a recent development, SSTL tied up with Mobile TeleSystems OJSC of Russia to bring the globally acclaimed telecom brand-MTS-to India. MTS is the 8th largest telecom brand in the world and has recently been voted as the 71^st ranked brand out of 100 top global brands in the world by Millward Brown. For further details visit: www.mtsindia.in